Facebook kindly informs you that your friend's birthday is today. You feel compelled to write on their Wall. Here is your thought process as you begin typing:
But that sounds so impersonal.
Perhaps add a few exclamation marks?
Better, but it still sucks. Must... type... something... more... to make it seem like I care. But what to write?
"Happy birthday!!!!! <3"
"Happy birthday!!!!! <3 :P"
Ugh. I don't know what else to write because... frankly I've kinda lost touch with you.
"Happy birthday my dear. Hope you're having a good day!!!!! <3 :P"
Almost there. Tweak those adjectives and add some superlatives to give it more impact.
"Happy birthday my dear. Hope you're having a fantastic day!!!!! <3 :P"
"Happy birthday my dearest. Hope you're having the most fantastic day ever!!!!! <3 :P Do something special to celebrate! <3 :P <3 :P"
WTF. That doesn't even sound like me anymore. Oh well, at least it reads better than "Happy birthday."
So you think. All that fluff reads the same to the birthday boy/girl anyway. Unoriginal.